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Real
Estate Web Development and SEO - Identify Your Market
Every web site
should consider search engine optimization during initial planning
stages of development. During the planning stages the product and
target audience should be considered when developing your web content.
A real estate
agent may have real estate listings but also real estate information
which will contain news and trends of local interest. This information
may not be relevant for all Internet users searching for real estate.
It will be of interest to local residents and clients.
For search engines
to find your site and provide Internet users with your information,
it is important to target your audience precisely. If your audience
resides in Thunder Bay for example, the terms Thunder Bay
real estate, homes, houses, etc., should appear within your
site and possibly on all pages related to Thunder Bay area real estate.
There is just no other way to let the search engines know that this
is relevant material. You must talk about it for the Internet human
audience but also make it apparent for the search engine robots.
If your target
audience resides in different subdivisions of repute, then those
real estate listings and related information should be separate
and available by subdivision. So you might have a real estate section
for Thunder Bay North homes and another
for Thunder Bay South area homes if you
sell real estate in both areas.
There are programs
on the market that will allow you to add, edit, generate your real
estate listings. Use one of these affordable real estate programs
to sort your agent listings by location or neighborhood. Define
your Internet audience as precisely as possible using your web site
to your advantage.
Search engines
will spider your site and provide relevant information to the searchers.
You should see an increase in relevant traffic all things being
equal (including page rank).
Real estate
web design can be affordable, automated, and effective. Start web
site development with search engine optimization as a primary focus
and you can achieve results.
5Fish has been
offering Thunder Bay real
estate web design, Thunder Bay web
hosting and Canada SEO -
Ontario Search
Engine Optimization since 1997.
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